Brand assets
GRIPPS® media and branding
Official logos, brand guidelines and approved wording for everyone who shows GRIPPS® on the worksite, in audit reports and in print.
Logo files
Every GRIPPS® logo, ready to download
Choose by colour, format and use. RGB files suit screens. CMYK files suit print. Every file on this page is official, so use these and nothing recreated.
The Complete logo pack is best suited to designers, printers and agencies. It holds the logo, tagline and The Slash in SVG, CMYK and Pantone as well as PNG and JPG. Most people need only one file from the sections below.
Complete logo pack.zip · best suited to designers: logos, tagline, JPG and The SlashDigital pack.zip · RGB, SVG, PNG and JPGPrint pack.zip · CMYK, SVG
Logo
The GRIPPS® wordmark without the tagline. This is the primary logo and the right choice in most cases.
Logo with tagline
For high-prominence placements such as covers, start and end slides, video and packaging. Black or white only. The tagline is never smaller than 5.5pt (1.9mm).
Black with tagline
DownloadTransparent background. ENGINEERED FOR DROP PREVENTION sits beneath the logo.
White with tagline
DownloadTransparent background. ENGINEERED FOR DROP PREVENTION sits beneath the logo.
Logo in The Slash
The angled banner carries the logo only, never titles. Keep at least one edge joined to the page edge. These PNG files include the required drop shadow, and the left-corner version suits a left-hand corner of a page.
JPG with solid background
JPG has no transparency, so the background is part of the image. These files display consistently in email programs and on phones.
Choosing a file
The right file for the job
Match the format to where the logo will appear, then match the logo colour to the background behind it.
| Where it will be used | File to use | Why |
|---|---|---|
| Websites, social media and screens | SVG or PNG (RGB) | SVG scales cleanly at any size. Use PNG where SVG is not supported. |
| Print and packaging | SVG (CMYK) | Built for CMYK print. Pass it to your designer or printer as supplied. |
| Email, Word and PowerPoint | JPG or PNG (RGB) | JPG carries its own background and displays consistently in email. |
| Over a photograph or colour | Transparent PNG or SVG | Choose the logo colour that contrasts clearly with the area behind it. |
| Covers, video and packaging | Logo with tagline, SVG or PNG | The lockup suits placements where the tagline stays easy to read. |
Match the logo to the background
White backgroundPrimary. Use the black logo.
GRIPPS® Red backgroundPrimary. Use the white logo.
GRIPPS® Black backgroundPrimary. Use the white logo.
Grey backgroundSecondary. Use the black logo.
Protect the logo
Don’t stretch
Always scale proportionally.
Don’t recolour
Use only the approved variations on this page.
Don’t crowd
Respect the clear-space zone shown in the brand guidelines.
Don’t lose it
Never place it on busy or low-contrast backgrounds.
Brand guidelines
One brand, applied the same way
The guidelines set out how to use the logo, The Slash, the tagline, colour, typography and imagery. Read them before you publish anything with the GRIPPS® brand on it.
01
Logo
Never stretch, distort or recolour it. Give it room and place it where it is clearly visible.
02
The Slash
The angled banner holds the logo only, never titles. At least one edge meets the page edge.
03
Tagline
ENGINEERED FOR DROP PREVENTION. Black or white only, and never smaller than 5.5pt (1.9mm).
04
Typography
Gobold Bold in capitals for headlines. Open Sans for everything else.
05
Imagery
Black and white photography, so red and black carry the design.
Brand colours
GRIPPS Red colour sample
GRIPPS® Red
- HEX
- #E1251B
- RGB
- 225 / 37 / 27
- CMYK
- 6 / 98 / 100 / 1
- Pantone
- 485 C
GRIPPS Black colour sample
GRIPPS® Black
- HEX
- #19191A
- RGB
- 25 / 25 / 26
- CMYK
- 73 / 67 / 65 / 69
- Pantone
- Neutral Black C
White colour sample
White
- HEX
- #FFFFFF
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
Grey colour sample
Grey
- HEX
- #E5E6E5
- RGB
- 229 / 230 / 229
Approved use and wording
Support GRIPPS® with genuine assets
Distributors, partners and supporters carry the GRIPPS® brand to the worksite. Use the official files here so our logo, colours and message look the same in every placement.
Approved use
- Use official files only. Download from this page. Do not redraw, retype or trace the logo.
- Match the logo to the background. Leave clear space around it and keep it clearly visible.
- Keep it unaltered. No stretching, recolouring, effects or added shapes.
- Use the tagline lockup in black or white. Keep the tagline at 5.5pt (1.9mm) or larger.
- Ask if you are unsure. Contact the brand team before a new placement goes out.
Approved wording
Copy these as written. Select a line to copy it.
Vision
Conquer the impact of gravity on-site.
Mission
Eliminate critical risks and save lives by creating high quality, innovative, and functional products that enable practical full-time securing of tools and equipment.
Tagline
Engineered for drop prevention
Brand team
Need a file that is not here?
Tell us what you need and where it will be used, and we will point you to the right file. sales.au@gripps.com
- Choosing a selection results in a full page refresh.
